| Course Description: |
| Course Number: |
0535-460-01 |
Course Title: |
Copywriting & Visualiztn |
Credit Hours: |
4 |
| Instructor: |
Wilma King
|
Description: |
| Students learn the verbal and visual thinking skills utilized in the creation of advertising messages. To create an effective strategy for an advertising campaign, the advertising copywriter/art director team needs to combine linguistic and visual metaphors into a persuasive message. Students develop creative advertising messages by researching and writing a creative brief and then implementing the plan by transforming concepts into actual advertising messages and campaigns. Required course for advertising and public relations majors and a professional elective for professional and technical communication majors. Part of the communication minor and may also be taken as an elective. Class 4, Credit 4 (offered annually) |
Course Notes: |
| 0535-460. NO PREREQUISITE. REQUIRED COURSE FOR ADVERTISING AND PUBLIC RELATIONS MAJORS AND A PROFESSIONAL ELECTIVE FOR PROFESSIONAL AND TECHNICAL COMMUNICATION MAJORS. PART OF THE COMMUNICATION MINOR AND MAY ALSO BE TAKEN AS AN ELECTIVE. ------- |
| Section Description: |
| Section Number: |
01 |
| Indicators: |
None
|
| Section Notes: |
| RESTRICTED TO MINORS UNTIL 10/20; ANDGPTA AND JPHR PROGRAMS TIL 10/27. |
| NTID Support: |
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| Schedule: |
M |
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W |
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4:00PM - 5:50PM |
Building 06 - Room 3214 |
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